The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. Although politics is in his blood, so to speak, he has nevertheless studied, and on his own, acquired degrees in both law and business.
Peña Nieto has been a member of PRI since 1984. When he started with the PRI, he was and instructor and later became Coordinator for the party's Parliamentary Group in the LV Legislation. Add to his resume, Chairman of the Political Coordination of the same Legislature.
If you count the decade of the 90's to the year 2002, Nieto was working for the state government of Mexico for at least 10, maybe 12, years. While there, he was Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He joined the Public Administration and the Administrative Council for Decentralized Public Agencies.
Nieto exemplified what it means to be dedicated to politics by also being a political advisor to the PRI in addition to everything else. All of his duties helped to prepare him for his future as a candidate. His elaborate and systematic plan of action from state government to presidential candidate has been steady.
He knows the process well since he has already nominated candidates for the governorship of Mexico, in 2004. There were many candidates Nieto had to pass in order to grab the nomination: Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He represented the PRI as the gubernatorial candidate in February of 2005.
Victory day was July 3, 2005. He won 49 percent of the vote. On September 15, 2005, he was sworn in as constitutional Governor of the state of Mexico at the Morelos Theater in Toluca before a crowd of 5,000 people.
The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation were his priorities when he became governor. His ability to address strong issues that caused great conflict within the party speaks to his courage and political savvy. The state's economy, housing and agriculture business all benefited from his time in office.
He closed the door on his job as governor and opened the door to the presidency. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrone quits Nieto fits.
Although there has been a lot of talk of illegitimacy, Pena Nieto is considered to be the next president of Mexico. He is waging political war with his own presidential polls against his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. On July 1, 2012, Mexico will hold its Presidential Elections with some 80 million people voting for their new set of officials.
THE PRI is counting on their candidate to bring home the prize of president. Mexico has always called their head of state president, but truthfully, men who were more like dictators have ruled Mexico, and Enrique Pena Nieto hopes to change all that. Pena Nieto wants to develop Mexico into the nation it ought to be, a country with great natural resources and good people who are willing and able to work who should not be afraid and who have to leave in order to survive, but let's face it, Nieto has gotten where he is with the help of many people who he too will probably owe favors....good luck Mexico!
When you need some relevant information on how you can be successful in your endeavors, visiting my blog will help.
Wednesday, February 29, 2012
Monday, February 27, 2012
Steve Heyer CEO and New Approaches to Marketing
According to Steve Heyer CEO, marketers and media agencies should start changing the way they do business or else their corporations are headed to a collapse. Heyer spoke of such things years past, almost as though he could see the future with inhuman clarity. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.
Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. The trick, according to him, was to focus on selling fun, not a bed or a room.
In this approach, what is being sold is the experience itself. We deliver memories.” This is a complete change in perspective and approach, although the product and services did not change at all.
Heyer believed that the future held great things by way of personalization. Interestingly, this too has proven true. Nowhere is this more visible than in the technologically-centered industries.
The entertainment business is being sucked dry by the latest technologies in the hands of teen consumers. For example, musicians saw a sharp decline in profits following the rise of MP3 distribution sites. Internet users indiscriminately downloaded the latest and most popular hits for free.
There was pandemonium in the song-production business, Heyer noted. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.
Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. Their focus now is not anymore on the beautiful hotels with a total worth of billion dollars but on the opportunities to create memories.
The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Because of the exclusivity of the runway shows to Starwood customers, there is a clear integration of the desire to view a Victoria's Secret show with attendance of a Starwood hotel. This is a case of the product being an experience.
Heyer has also spoken out against slapping on brands in films. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.
Steve Heyer CEO used to head Coca Cola Ventures. From his work with them, we can see a smarter way to boost brand visibility without being meangingless. He very subtly and effectively placed Coca Cola glasses on the “American Idol” judge’s table.
When in search of relevant info about online marketing and business in general, visiting my blog will help.
Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. The trick, according to him, was to focus on selling fun, not a bed or a room.
In this approach, what is being sold is the experience itself. We deliver memories.” This is a complete change in perspective and approach, although the product and services did not change at all.
Heyer believed that the future held great things by way of personalization. Interestingly, this too has proven true. Nowhere is this more visible than in the technologically-centered industries.
The entertainment business is being sucked dry by the latest technologies in the hands of teen consumers. For example, musicians saw a sharp decline in profits following the rise of MP3 distribution sites. Internet users indiscriminately downloaded the latest and most popular hits for free.
There was pandemonium in the song-production business, Heyer noted. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.
Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. Their focus now is not anymore on the beautiful hotels with a total worth of billion dollars but on the opportunities to create memories.
The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Because of the exclusivity of the runway shows to Starwood customers, there is a clear integration of the desire to view a Victoria's Secret show with attendance of a Starwood hotel. This is a case of the product being an experience.
Heyer has also spoken out against slapping on brands in films. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.
Steve Heyer CEO used to head Coca Cola Ventures. From his work with them, we can see a smarter way to boost brand visibility without being meangingless. He very subtly and effectively placed Coca Cola glasses on the “American Idol” judge’s table.
When in search of relevant info about online marketing and business in general, visiting my blog will help.
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